Ep. 244: How Open Architecture Fuels Growth for Financial Advisors with Shannon Larson, Osaic

Come on in, sit back and relax. You’re listening to Episode 244 of the WealthTech Today podcast. I’m your host, Craig Iskowitz, founder of Ezra Group Consulting. This podcast features interviews, news and analysis on the trends and best practices, all about wealth management technology.
 
My guest for this episode was Shannon Larson, SVP Platform Management at Osaic. Shannon is an industry veteran. She has been at Osaic, formerly Advisor Group for seven years now. And before that she was at Eaton Vance, Cetera, LPL Financial and Fisher Investments. So she has been around and seen a lot and we spoke about a wide range of topics. And I have to say, Shannon was very open and gave us a lot of great information about Osaic’s wealthtech setup, how they got things configured over there, the challenges they have overcome, since we all know, Osaic has done a lot of acquisitions over the years. I was interested to know how it affected technology, what kind of integrations they have to deal with, how they overcome some of the challenges of integrating different technologies from the broker dealers, they have acquired. Shannon gave us a lot of great anecdotes information about that thing she had seen, super helpful. We also talked about recent updates to their eQuipt account opening system which I’ve written about on our blog. And finally when my favorite topics, unified managed accounts and how that’s faring at Osaic.
 
But before we get started, let’s talk about tech stacks. At Ezra Group, we’ve seen tech stacks of hundreds of RIAs and let me tell you, most of them are loaded down with tech debt. So you shouldn’t feel too bad about yours. But let’s face it tech debt is like a giant anchor, holding back your business growth. If you want to free your firm for exponential growth, you should run, not walk to our website EzraGroup.com and fill out the Contact Us form. Our experienced team can evaluate your current tech ecosystem, deliver targeted recommendations, optimize your existing systems and operations or run an RFP and help you implement new software to take your firm to the next level. You can take advantage of our free consultation offer by going to EzraGroup.com.
 
Does your firm give back to the community in a meaningful way? If it does, you should apply to the Invest in Others Charitable Champions List. What is this Charitable Champions List? It recognizes financial advisory firms that give back to the communities by promoting a culture of philanthropy amongst their financial advisors and employees. Not only this is a chance to share the impact that your firm has had on the community, but if recognized by the Invest in Others Foundation, it can bring credibility to these philanthropic programs that you’re running through peer recognition, improved employee morale, it also can serve as a talking point with clients and prospective new hires. If you want to learn more about the Invest in Others Charitable Champions List, go to the website InvestInOthers.org and remember there’s a deadline for applying is July 12th. Go to InvestInOthers.org and apply for your firm to be recognized as a Charitable Champion.

Topics Mentioned

  • Osaic’s Acquisition Strategy and Integration Challenges
  • The Role of eQuipt in Enhancing Advisor and Client Experience
  • One Hub: A Comprehensive Dashboard for Advisors
  • The Evolution and Future of Unified Managed Accounts

Episode Transcript

Craig: And next up on the program I’m happy to introduce Shannon Larson, Senior Vice President Platform Management and Product Development at Osaic. Shannon, so glad to see you here.

Shannon: Good to see you too. Thanks for having me.

Craig: Glad you can make it we we just we ran into each other at the Envestnet conference in Phoenix a couple weeks back was good to see you in person.

Shannon: It was good it was already pretty warm there although it’s just keeps getting warmer. I heard it was like 110 this week, I can’t believe it.

Craig: I’ve been there in June before and it’s no fun. So glad at least they did it early in May so it wasn’t too oppressive.

Shannon: I used to live in Phoenix. So now Southern California it’s not too bad.

Craig: Oh, excellent. In Southern California is nice. I’m in New Jersey so I can definitely appreciate the weather of Southern California compared to here.

Shannon: Yes, I’ll be there next week.

Osaic’s Acquisition Strategy and Integration Challenges

Craig: That’s excellent. Well, I’ll come to see you. Alright, so let’s get this show on the road. Could you for anyone who’s living under a rock give a 30-second elevator pitch for Osaic?

Shannon: Absolutely. I think for a lot of people, our name obviously is something new. That has been all over the press with our new brand that we launched just over a year and a half ago I think with Osaic. We are part of 11,000 financial advisors have chosen Osaic as their firm of choice to do their business through. We’ve come from a legacy of many, many different firms and why we picked Osaic is focused on kind of a play on the word mosaic. Bringing together the collection of the legacy of all these different firms together. That’s something that means a lot to us and is part of our kind of history but also moving forward.

Shannon: We serve as financial advisors across across the US and we’ve done a few acquisitions and I think some people have heard about, we’ve just continued to go. I’ve been with the firm now for about seven years. We are in the midst of what we call our journey to one so we are focused on moving from a broker dealer. Individuals firms centric experience to one one large wealth management firm, focused on serving advisors in different channels or communities. We are part of, we have an independent channel we have an RIA channel and we have an institution’s channel, and then we have the various advisory community communities that are all part of that.

Craig: That was a great elevator pitch. We’ve been following closely the acquisitions of Osaic. And that’s something you worked on a lot in your role on the advisory product platform, so maybe you can talk a little bit about some of the challenges you’ve overcome during integrations of these acquired broker dealers. What are some of the things you had to work on because they’ve all got their own platforms and you’re moving them over to the Osaic platform, which runs on Envestnet, is the core of that so what are some of the challenges you overcame during integrations of these very large broker dealers, including Lincoln Financial?

Shannon: It’s been a process. As I shared, I’ve been here about seven years and we had some early acquisitions when I first joined the firm. We’ve had a legacy and a history of insurance broker dealers coming in and enjoying what was the Advisor Group and now Osaic. One of the things I think in this is a good lesson learned for us is is always respecting the differences of the firm’s that we’ve acquired, but also keeping kind of a focus on how do we bring the scale and the resources of Osaic to those firms sooner than later. Most recent acquisitions would be Lincoln and American Portfolios going in order and then certainly we’ve had the firms, which was massive and kind of when we doubled in size.

Shannon: What we’ve done as we’ve moved towards this journey to one firm is actually working towards the alignment of the product shelf and the technology of Envestnet as an example, sooner than later and so when we go through the transition of the firm into Osaic, where it’s no longer its own broker dealer like we’re about to do a Securities America this weekend. We’ve already aligned the product shelf, the policies, the technology as much as we possibly can. The other big opportunity was that we’ve been able to do all of this the a negative consent process. While there’s been client mailings, there’s not been repaper any type of effort. We’re now sitting at over 60% of our advisors are part of Osaic after this weekend, at least substantially more with Securities America and then we have a few more movements or mergers into a mosaic this year and then we’ll, we’ll finish off with the firms that we own next year. I would say it’s it’s careful planning. It’s understanding, the advisor change management and experience delivering even small technology differences matter and so delivering a lot of deliberate communications and checklists and portals and how to help them kind of navigate that change. In the case of this weekend with Securities America these advisors will be getting eQuipt which is something I know you’ve covered before, and are versed on so it’s it’s exciting because there’s while there’s change, there’s there’s new features and technology that they’ll get as well.

The Role of eQuipt in Enhancing Advisor and Client Experience

Craig: Change is good. Always change that’s one thing that’s constant is that there’s change. Maybe since you’re brought up eQuipt, we can talk a little bit about that. Maybe people who don’t know we’ll I’ll put a link in the show notes to our coverage of eQuipt but just quickly what is eQuipt and what are the some of the new integrations or connections or features functionality you’ve been adding to eQuipt?

Shannon: Absolutely so eQuipt is how we think about our digital experience with our advisors and their clients. And so eQuipt has different components of it. We have a quick which features a digital integrated account opening experience, which is probably what you’re familiar with Craig, which is bringing together all of the paperwork and experience of multiple clearing firms. We are Pershing and NFS. We all have relationships with Schwab and Fidelity on the custody side as well. But the way to think about eQuipt new account opening is a seamless integration of everything whether it’s NFS or Pershing, on advisory or brokerage, so including Envestnet or not including investment and creating a seamless experience where the advisor is able to start the process and then they’re able to digitally pass off the additional creation or completion of information to the client, then back to the advisor and then the ability to do straight through processing which includes the custodians, as well as investment in some of our additional technologies that we pulled out. That’s one part of eQuipt the next part is before you

Craig: Can we stick with new account openings for a second. Did you find that it was difficult to get the custodians to allow you to do straight through processing without having to go to their website for every account because that’s what I found with most of the clients, they force you you can you can do most of the kind of opening in your portfolio management platform. But then the very last part, you still have to go to their website to finish it. Did you find that as an issue?

Shannon: What I would say from an experience standpoint is it was eQuipt, it’s been something that we’ve been on the journey of for, you know, six years or more. And I think that it’s continued to get better and better over time. We didn’t phase out the Wealthscape or NetX right away because we recognize that advisors have a lot of familiarity and comfort with that. But over time, you know, working with the custodians, we were able to take on a greater level of ownership all the way through so everything from setting up new accounts to updating preferences for each delivery to other ongoing tasks at the account. We are now centrally using, equipped or in some cases, we still use Envestnet as a direct connection for the ongoing wealth management and investment management. But I could see the hesitation I think as time has gone on the ability with API’s and other types of technology that we’ve been able to more seamlessly integrate it.

Craig: I find that custodians are sort of hold on to that last mile, that they still own that it’s difficult to rest that away from them that was it because large enough that you can sort of say hey, we want this and they’ll do it for you but a lot of other broker dealers and RIAs still there account opening still has to go to well skateboard net acts for that last mile.

Onehub: A Comprehensive Dashboard for Advisors

Shannon: In our scenario we are you’re part of eQuipt through the through the end and then it becomes ongoing management and working within Envestnet. We white label our Envestnet solution that we built in partnership with them. It’s called the wealth management platform. Some of the day to day activity that the advisor does once the accounts open on the advisory side is is leveraging that, but where we can we’ve created seamless integrations for ongoing maintenance of information as well. And we think about the next phase of eQuipt, it’s what we call OneHub.

Shannon: OneHub is meant to be the advisors, destination to look at their book of business to do anything from looking at their business, to managing their business, to benchmarking their business, to getting to a lot of the resources and information that Osaic keeps on behalf of our clearing firms, but also all the great you know, practice management and other types of resources we have. OneHub is that like one stop advisor shop destination to manage their business. And then we also have some financial planning that I can talk about this tools integrated within the account opening and then the client portal, of course, which is a key part.

Craig: Hold on one second on that I want to talk about that audit, just jump back to eQuipt. I stopped you before you went on to the other features that are eQuipt outside of account opening. Do you want to kind of run through those real quick?

Shannon: Sure, sure. We think about what is it that we want to help our advisors grow and deliver and you know, all the industry statistics are and everyone else shows that what clients actually want from their advisors is not necessarily what they’re receiving, right? Clients want a relationship that’s centered around financial planning, holistic wealth management. It’s more than investment advice as we know investment advice is a key part of it, but it’s almost table stakes and it’s all the other things that clients are looking for. What we’ve focused on is how do we help advisors deliver that and one area that we’ve seen a lot of growth in is advisors that want to charge for financial planning. It could be that they’re serving a comprehensive financial planning client, it could be that they’re serving maybe more of a next generation client that is interested in more they pay for certain services, not necessarily subscription. I don’t know that that’s the best word to use, but more they ongoing advice and service for more of a nominal fee as they start to grow their assets and kind of amass wealth.

Shannon: We built something that’s part of the quick which is equipped for financial planning and that enables our advisors to go in and seven simple questions, establish a financial planning or consulting client and then be able to esignature with the client for the paperwork and also set up payments electronically. We did choose to build that ourselves, and we partner with stripe on the back end for the payment processing.

Craig: That’s super interesting. That was something we’ve seen a lot at Ezra Group we do some broker dealer platform valuations and we have seen a lot of broker-dealers. Not have financial planning integration in the client portal. You guys have launched that which is I think is a pretty significant development.

Shannon: I think for I think for clients, it’s important too, because a lot of advisors are doing the planning, but they just include it in the fee, but they’re not explicit about the value of that service. Even if the advisor doesn’t charge the client for it, I think the fact that they’re committed to it and talking about it and doing it, but we are seeing advisors that charge for planning are growing significantly faster than those that don’t charge for it. There is a benefit and establishing that. Some of the new features which are important that we hear often is that more of a fee for service of clients that maybe aren’t ready for an Envestnet account. We’re restructuring our financial planning agreements, which will all be through that tool to focus on more consulting services for clients. full blown you know, financial planning, and then high net worth consulting in financial planning as well. Doing more of a client segment based strategy to align the agreements with what the advisor is looking to deliver.

Craig: That’s excellent. All right. Now let’s jump back to OneHub advisor dashboard, which you’ve mentioned it talks about advisors now benchmark their business against other Osaic advisors, what’s the underlying technology behind OneHub, how are you gathering that data and what are the tools that are allowing them to do this benchmarking?

Shannon: We have something that we’ve built ourselves which is called advisor business intelligence and it’s it’s using our shared data across our systems. We do leverage all bridge so average is a big provider for us and integrate it in our systems. But a lot of this data is specific to you know, their advisory business that sits on Envestnet, their direct mutual fund business is looking at all aspects of their practice. And then it’s allowing them to benchmark things like what are you charging for certain clients sizes? What is your net new asset growth look like versus peers and it’s a technology we’ve had for a while, but we’re investing in modernization of it as part of its integration and OneHub and helped provide a tool that our advisory consultants and our just our relationship managers can use with advisors to help them set goals and framework for their growth.

Craig: With OneHub, I’m interested to know some of the underlying technology using for the business benchmarking that advisors can benchmark their business what’s underneath all that that you white label to deliver this capability to advisors?

Shannon: Absolutely. We’ve white labeled, an overall business analysis, which we call My Business Builder, and we partner partnered with ActiFi and sweet glue to build that out. And that’s part of kind of our general affiliation. It’s a service that we want to provide to our advisors. It helps them not only look at the valuation and business diagnostics and other things like their leverage of financial planning and how that can grow in their practice. We have built that and it’s a simple, easy assessment, and we leverage that in our relationship management and business consulting efforts as well.

Craig: I like it. I love these white label tools. I love pulling things together. We love integrations. At Ezra Group, we do a lot of work with with broker dealers or integration. Can you talk a little bit more about some of the integration work you’ve done? Specifically around your Advisor Platform?

Shannon: I’ve seen the one that is worth spending a little bit of time on which is where we just got to see each other and Phoenix is definitely invest in that. We actually have a little phrase that Pete Clemson, our head of digital for coined, which is maybe it’s not original, but it’s “innovation through integration”.

Craig: Hey, you can steal that. Take it and run with it.

Shannon: It’s the ability and that’s where we think there is a lot of power within Osaic is that we are not, you’re not self clearing, but we’re unapologetic about that. We believe that we can partner with industry leading providers, like custodians, like purging and NFS and we can partner with a wealth management provider like Envestnet, and focus on building on the integrations building on the experience and the enhancements of that will still only the client experience as well as the advisor experience and that’s an example of what we’ve done with eQuipt.

Shannon: But there’s areas where we’re not going to build a financial planning tool. We just didn’t know that we’re not going to do that. And we partnered with money guided money as two industry leading tools and now we’re focused on the integration in our in our different portals. Going back to Envestnet, some of the things that we’ve recently integrated that have been very popular with our advisors is the new user experience. I think we’ve all if you work with Envestnet, we’ve heard a lot over the years about the improvements in the technology and making the experience more modern. What they did with the user experience I think was great. And that they did it as a toggle. It wasn’t an all or nothing situation. We could start with the option for our advisors of do you want to have the new experience? We promoted it. We got their early adopters, we got good feedback. Then we defaulted to it as the as the default but the toggle to go back is still out there. And then the next month or so we’re going to just move to the new one. I think that type of like approach where advisors get to kind of work at their pace, then it doesn’t feel like pushing all this change at once.

Shannon: With Envestnet I think that is a upgrade and it’s more of a facelift. I’ll call it but it’s not new functionality. Some of the areas where the functionality is new and better is definitely the proposal. That’s something that we’re in the process of integrating into equipped which is going to be the new next generation proposal. I think it has a different name now. What’s great about that is it takes a lot of the common features within the unified managed account, which is our fastest growing platform and integrates it right in the proposal workflow. You can set up things like DCA and other types of things without having to do a service request incident and everything’s integrated. That’s been that’s been well received and we’re going to be launching that more broadly with integration into eQuipt. And then finally, we’re in pilot right now for the new trading capabilities that are coming out. Another area where Envestnet is doubling down in the dashboards and worksheet level trading and those types of enhancements that we’ve been asking for for quite some time.

Craig: I have some inside information that you have been asking for that for quite some time. But you’ve been Envestnet clients for a very long time, like 15 years.

Shannon: Absolutely. Yeah, it’s been a it’s been a it’s been a journey. We’ve seen a lot of different phases, phases and a lot of acquisitions on their end. One thing that I think does make it interesting for us when I think about picking the right technology and who we work with, as you think about all the firms that Osaic has integrated in there are a couple of scenarios where those plants are not on Envestnet, but in many of those situations they were. And in many ways, I think we were able to deliver on the integrations quicker because of that common framework and then it’s we’re in the process with Lincoln. It’s just getting to know the two different ways that it’s approached and so far knock on wood we’re seeing a lot of benefits of of the way we’ve built certain things and finding ways to scale those benefits with the firms that we acquire.

Craig: You mentioned worksheet trading capability coming out in your piloting that why is that important?

Shannon: I think it’s how advisors think about how they process and run their business, which is to make them what I think has been a common frustration with the Envestnet system is just not keeping up with the experience online that we all expect, right? It’s commonly in our industry. We’re so heavily regulated and things are so complicated. With the integrations with the custodians and everything else. I think it’s the ability for the advisor to kind of meet them where they are. And if they’re used to processing in a worksheet type situation. Don’t make them submit something and then go back and resubmit it. What’s what’s great about the new trading tools is there’s a lot of you can easily adjust and not have to go back to steps and so you’re constantly kind of iterating through the tool versus feeling like I did it I hit Save Now that little dials going and I’m going to be waiting for a few minutes. It’s more real time kind of I think satisfaction for advisors of correcting or adjusting where they want to change orders.

The Evolution and Future of Unified Managed Accounts

Craig: Indeed, and you have a large percentage of your advisors are what we would call Rep-as-PM or Advisor-PM where they’re actually going in and making the decisions in their accounts for what investments what models they’re putting for their clients.

Shannon: Absolutely. And our biggest focus to help those advisors is it’s about 70% of assets. But now, about 45% of our new accounts are going into the UMA. A big a big change in terms of behavior, but for those advisors that are doing, the rep is pm or rep managed. It’s helping them create scale and not manage every client has a snowflake portfolio and setting up models and trading to those models. One of the big benefits of many of the big benefits from the Lautenberg acquisition of into Osaic was Asset Management. Our home office research team, we call it Osaic research when they’re delivering all the the research and the guidance and the mutual fund lists and all those types of stuff. We have that all built into Envestnet as well so they can use those tools and advisor manage portfolios, but we also have them as a strategist and once advisors are comfortable with them and what they’re doing, they can buy them as as a strategist within our UMA as well.

Craig: They become like an SMA provider, managing the sleeve in the yield rather than going to an external money manager. For a product manager. You’re keeping it all in house.

Shannon: We keep it in house we don’t charge a strategist fee on it. It’s a great option for them to have an extension of their team and use all the resources and the research reports client approved materials that the team offer.

Craig: That can be significant some strategist equity strategist not unusual charts 35, 40 basis points manager fee.

Shannon: Right. Exactly. And it’d be thought might be the greatest I think the advisor is an error of error fastest growing strategist. For my strategist perspective on our platform there, Phil, the head of asset management there he is our advisors of love him, download his podcast every week, dynamic and just great person and so everyone’s everyone feels like they’re part of Phil’s family and he truly means it. So if you haven’t if you haven’t heard his podcasts, I’d strongly recommend that.

Craig: It’s Phil’s family folks that’s the name of the podcast.

Shannon: That would be a good one.

Craig: And that SMA strategist from Osaic research is then fed into Envestnet. That just like a regular manager would be in comes in through the platform.

Shannon: Exactly. Yep. And advisors can either use it as a starting point and then trade themselves using it or they can purchase it as a on the investment terminology be the funds strategist platform. It’s mutual fund and ETF rep solutions that are available. And in that case, then the advisor what we did, from a technology standpoint, I’ll mention this because I think it’s one of the big reasons why we’ve seen our UMA grow. We set it up as a program where you have essentially three programs and once you have the power of the unify managed account, so you can do everything in one account whether it’s advisor managed portfolios, SMA, FSPs all in one account, but we’ve also made it so that the standalone SMA program, or the standalone FSP program is part of that same thing so you could have a situation where you’ve had the advantage these clients assets for five years, the UMA wasn’t a viable option back then. But now our advisors can actually move in into the Q&A from the fun strategist without repapering. So we’ve created some of this master services agreement with those programs and we tell advisors that whether you have a small client, we start at $5,500 is the minimum. You have a small client starting at a low minimum, then you grow into more of a high net worth strategy. You can now do that all within the UMA and not have to worry about repaper

Craig: Let me restate what you just said. We’ve been talking about this for many many years where our work with with other other vendors and other other broker dealers where you’re launching a UMA and you consolidate all of your programs into the una and you can start them small with a single sleeve. You mentioned FSP for those of you are not Envestnet clients, FSP is funds strategies portfolio, that’s an ETF strategy, but in fact, for a small client, they would everyone gets a UMA. But for small clients they get a single sleeve it looks like it’s just a basket of ETFs then as if they grow and get larger, you can then add more sleeves because it’s still a UMA and you can estimate then you can put an advisor manage leave and then become a full blown UMA without having repeat because it’s still the same account.

Shannon: Exactly. The account with the client as a client bro see advisor can add features in and manage it in a the overlay Portfolio Manager on it as investment we use them. They’re getting the power of of the technology and the you know the the power of the rebalancing and all those types of things. One of the new things that we’re super excited about with the UMA that’s coming out is more advisor discretion related to cash management. This is a brand new Envestnet launched it in May. And we’ve been testing it internally as we do with everything before we launch it to our advisors. It’s coming in a month or two but it’s going to be around a month. It’s it’s addressing a lot of the feedback we’ve heard from advisors, which is I want Model Management, but I want to have him I want to be able to have more discretion when it comes to where money comes in and out of and having the ability to do that. That’s something that we’re excited for.

Craig: That would be where the advisors can decide how cash is allocated across sleeves, incoming cash.

Shannon: Incoming cash and outgoing cash. And if that means the sleeves going to have a very larger variance to the model, then they can they can manage through that.

Craig: They can decide they want to have more dispersion because of other issues that they feel are better for the client.

Shannon: Absolutely. And I think it’s the roadmap where Envestnet’s going and we’re very aligned with is that the more pieces of discretion that you can give the advisor I think the more that they feel comfortable using the unified managed account. That’s what the AMP sleeve has done and where we’ve seen the growth of it. We will continue to kind of partner with investment around that eventually. I know they want to get to fixed income trading within the US a direct trading in the USA but I think they were smart to start with these incremental wins to give advisors more control versus just going all the way to the end, which is I think, where they initially started.

Craig: Oh, yeah. And at Ezra Group, we’ve done a lot of UMA development deployment, working both with the vendors on their UMA platforms and broker dealers building up UMA programs deploying them. And I can say, advisor discretion for cash management is a big deal. It sounds simple. But when you’re in a UMA a normally it’s like we’re going to allocate pro rata across all the sleeves. That’s it. And it’s to say, Well wouldn’t know we’re not allowed to be changed. That’s a big deal for our advisors. And it’s something else some vendors don’t have that capability to do that. If they do it’s very difficult to use or you’ve got to set it up. You know, at the home office. Still I can decide I can change the allocation across the sleeves, but it’s fixed. I can’t the advisors can just do that on the fly. So it’s I think it’s a that’s a pretty big feature.

Shannon: There’s one more feature that I might think you’ll geek out on this one together. I think you’re consulting your clients on this as well but one that’s been a game changer for us is also they tax management into the UMA. So the ability to help TAMP tax transitions from whether it’s advisor managed portfolios, where they’re doing it themselves into a UMA, where there’s that question of what level of dispersion do I want to have from the model? What am I comfortable with? And then what level of tax transition, the ability for advisors to do that and to help them more thoughtfully transition to a model portfolio is been a game changer for us. We have a lot of advisors that were doing advisor managed portfolios that wanted out of that business, they wanted to focus on more time in front of the clients and this thoughtful transition service again, starting for us at 5500 minimum for you there’s a cost to it, but it’s certainly a manageable cost knowing that it’s not forever it’s it’s as a transition the portfolio so it’s going to pick you up.

Craig: I’d like to toot my own horn that one of my first projects from history at Ezra Group was building tax management into a UMA over where you could you could sell down holdings over a number of years to reduce the tax burden and it took that was I was 19 years ago. So it’s just becoming more of a mainstream capability now. So it’s a bit of ahead of the curve. But I’m glad to see that becoming more available for UMAs for large companies like Osaic, because now it’s able to be delivered to hundreds of thousands of customers all over the country and as large as as well. So we’re just about out of time, man, Shannon, this flew by. Can you please tell everyone where they can find out more information about Osaic?

Shannon: Absolutely. So I would say Osaic.com is a great resource. We are super active in LinkedIn. So if you don’t follow us, please join us on LinkedIn. Facebook as well and we have Instagram, which I didn’t know I just started go check it out. It’s the social media stuff is fun. What I love seeing is our advisors are active too. So they got a couple of different Facebook groups that are very active and great formats for us to get feedback. Check us out on LinkedIn. That would be my takeaway.

Craig: Shannon thanks so much for being here.

Shannon: Thank you for having me. And thank you for making our industry better. Its through you your expertise and the conversations like this that I think we all grew up so thank you.

Craig: Thank you for that, those kind words I appreciate that.

Shannon: Absolutely.

SEARCH

ABOUT ME

The Wealth Tech Today blog is published by Craig Iskowitz, founder and CEO of Ezra Group, a boutique consulting firm that caters to banks, broker-dealers, RIA’s, asset managers and the leading vendors in the surrounding #fintech space. He can be reached at craig@ezragroupllc.com

SUBSCRIBE TO OUR NEWSLETTER VIA EMAIL

@CRAIGISKOWITZ

ARCHIVES

Archives